| Connected inbox | ✓ Connect once, events picked up for you Gmail, Outlook, iCloud, Yahoo — plus BT, Sky, TalkTalk | ✗ No email connection All events entered manually or synced from external calendar |
| School platform awareness | ✓ ParentMail, Arbor, School Gateway Recognises UK school email formats automatically | ✗ No school awareness No integration with school communication platforms |
| WhatsApp integration | ✓ Linked device Monitors selected group chats automatically | ✗ Not available No WhatsApp integration |
| Photo / PDF extraction | ✓ Built in Flyers, timetables, PDFs, screenshots — dates extracted | ✗ Photo sharing only Can share photos in journal but no date extraction |
| Calendar approach | ✓ Writes to your existing calendar Google, Outlook, or iCloud — the calendar you already check | ◐ Own calendar + sync Maintains its own calendar; can sync to external calendars |
| Smart reminders | ✓ Days in advance Time to prepare — buy costume, sign form, pack kit | ◐ Standard reminders Calendar notifications, not proactive advance alerts |
| Family locator | ✗ Not included Focused on calendar automation | ✓ Real-time GPS Track family members' locations in real time |
| Shopping lists & meal planning | ✗ Not included Does one thing well | ✓ Built in Shared lists, weekly meal planner, recipes |
| Chores & routines | ✗ Not included Calendar focused | ✓ Task assignments Assign chores with reminders and tracking |
| Pricing | ✓ £6.99/mo or £69.99/yr 7-day free trial | ✓ Free tier + Premium ~£4.49/mo Free basic features; Premium for locator and advanced lists |
| Platform | ◐ iOS only iPhone and iPad | ✓ iOS, Android, and web All platforms |
| Privacy | ✓ CASA2 certified Emails processed, never stored. No location tracking. | ◐ Location tracking GPS tracking raises privacy considerations for some families |
| UK market focus | ✓ Built for UK schools ParentMail, Arbor, School Gateway out of the box | ✗ International No UK-specific school features |
